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格力、美的空调争宠 营收差距不足百亿

发布时间:2019-09-11 14:31 来源: 网络整理

CAIDIANXINGYELIANGJIAQIDIE,HAIERYUDIERTIDUIKONGDIAOWANJIAZHENGTIXIAHUA,JIADIANBANNIANKAO:

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SHIRU“MANCHEDAO”DEJIADIANXINGYE,JINNIANSHANGBANNIANRENGWEIZOUCHUPIRUANJIONGJING。

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中怡康研究数据显示,在线下市场,格力去年依然是空调市场的龙头老大。不过,线上市场奥克斯表现显然更强劲,2018年零售额前三大品牌依次为美的、奥克斯和格力,三者市场份额极其接近,分别为24.4%、23.4%和21.4%。

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GENJUZHONGYIKANGSHUJU,2019NIANQ1JIAYONGKONGDIAOXIANXIASHICHANGLINGSHOUEPAIMING,GELI、MEIDEHEHAIERFENBIEWEI35.4%、30.2%HE12.7%,GELIYUMEIDEKEWEI“TIESHENROUBO”。DANGELIZAIXIANSHANGSHICHANGBIAOXIANBURUAOKESI,GENGBUJIMEIDE,16.3%DEFENE,YUAOKESICHAJULADA。

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ZHIDEGUANZHUDESHI,HAIERZHIJIADEKONGDIAOYEWUXIAHUAMINGXIAN,SHANGBANNIANYINGSHOU179.51YIYUAN,TONGBIXIAHUA6.55%。CIWAI,SHANGBANNIAN,KONGDIAOSHICHANGDIERZHENYINGWANJIAYINGSHOUYEFENFENXIAHUA,BAOKUOZHANGHONGMEILINGYIJIYONGYOUHAIXINYUKELONGLIANGDAPINPAIDEHAIXINJIADIAN。

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